Psychological Experimental Design

Usability testing is rooted in the psychological experimental design. This is described in Dix et al. [31]:Chap.9. These kind of tests can be of interest if the developers have to know more about details of human perception or human memory functionality. Nevertheless, more recently this paradigm gains a new momentum on account of the growing opportunities to use only asynchronous testing with large group of users over long time periods.

The basioc checklist looks as follows:

Participants:
The test persons should as close as possible be similar to the intended users; there should be at least 10 persons
Hypothesis:
A statement about the expected outcome
Independent Variable (IV):
Those variables whose properties can be manipulated.
Dependent Variable (DV):
Those variables whose different levels are measured depending on independent variables
Design:
Between or within subjects. In he last case the same test persons are used for different settings
Task:
Different tasks which the test persons have to solve.
Measurements/Data:
The observable behavior of the test persons has to be measured. It has to be clarified in advance which properties of the observable behavior are crucial for the measurement.
Analysis:
The measured data have to be interpreted by known models of interpretation.

Figure 4.3: Some Psychological Experimental Paradigms
\includegraphics[width=3.5in]{Measurement_paradigms_psychology_3.5in.eps}

This general Layout of a psychological experiment can be used for a great variety of cases. Some useful cases are represented by figure 4.3. Here are some examples:

PERCEPTUAL PROPERTIES:
Presenting different kinds of properties as stimuli and measuring, which ones will be sufficiently identified within a time interval which is 'sufficiently' small not to rely on memory.
PERCEPTUAL COMPLEXITY:
Presenting a certain number of properties which have been proven to be able to become identified; there should be a finite maximum above which the number of errors will increase. This will be done within a time interval which is 'sufficiently' small not to rely on memory.
SHORT TERM MEMORY:
Presenting in case (i) a certain number of unknown items with a fixed complexity which have been proven to be able to become identified; there should be a finite maximum above which the number of errors will increase. This will be done within a time interval which is 'sufficiently' large to rely on memory. In case (ii) the number of unknown items is fixed and the complexity increases. There should be a finite maximum above which the number of errors will increase. This will be done within a time interval which is 'sufficiently' large to rely on memory.
LONG TERM MEMORY:
(i) 'Learning' long-term items by repetition ('concrete' items, 'absract' items, 'relations', ...); (ii) checking 'forgetting' by repetition of previously learned items...
:
...

These considerations lead to a general perspective of agent-environment testing as pointed out in figure 4.4.

Figure 4.4: Some Psychological Experimental Paradigms
\includegraphics[width=3.5in]{Universal_Agent_Environment_3.5in.eps}

Gerd Doeben-Henisch 2012-12-14